BBROS FILM FOR BORGO 4.0

A Platform for a New Humanism in Mobility

Promoted by the ANFIA Automotive Consortium, led by Paolo Scudieri — president of Adler Group — and funded by the Campania Region with approximately €73 million, Borgo 4.0 is a cutting-edge technological platform for autonomous, connected, and sustainable mobility.

It operates across four sites in Campania (including Lioni and Ottaviano), involving 54 companies, 3 research centers, 5 regional universities, and around 200 researchers,to create a replicable model of a smart mobility ecosystem.

Visualizing Innovation That Changes Mobility

Being part of a project like Borgo 4.0 is not just a technical responsibility — it’s an honor.When we were asked to create the official corporate video, we immediately understood it was an exciting challenge: visually representing a complex, ambitious, and unique initiative in Italy.

A task far from simple, but one we embraced with the passion and care that have always defined our work.Thanks to a tailor-made approach, the integration of various visual languages,and close collaboration with all stakeholders involved, we succeeded.

Combining Live Action, Illustrations, and CGI

Telling the Story of a Technological Ecosystem Like Borgo 4.0

To portray Borgo 4.0, we created a video that combines concreteness, clarity, and visual appeal by using:

• On-site footage shot in key project locations: villages, laboratories, and smart infrastructures

• Animated illustrations and infographics to simplify complex processes and workflows

• 3D CGI sequences to depict future scenarios such as autonomous mobility, V2X systems, smart cities, and connected vehicles

• Meticulous post-production with dynamic editing and sound design aligned with the project’s institutional tone

The result is content that speaks to industrial partners, public stakeholders, and the general audience — using an accessible yet rigorous language.

An Ambitious Project. A Responsible Narrative.

Borgo 4.0 represents:

• The first example in Italy of an intelligent urban and extra-urban network

• A hub connecting supply chains, universities, and research on advanced mobility

• A concrete, replicable experiment transforming small villages into innovation hubs

Borgo 4.0, promoted by Paolo Scudieri and supported by the Campania Region,is today one of Italy’s leading models of intelligent, sustainable, and connected mobility.An open-air laboratory where research, industry, territory, and the future engage in a tangible dialogue.

Visually telling this story was a valuable commitment for us — one we approached with responsibility and pride.

A Special Thanks

We extend a heartfelt thank you to ArcadiaCom, the communication agency that believed in us and entrusted us with the production of the video for their client, Borgo 4.0 Scudieri.

A solid, transparent, and strategic collaboration that allowed us to fully express our expertise and contribute to enhancing a project of the highest profile.