SEVENTY YEARS IN A SINGLE BREATH. THE 3D JOURNEY OF LA DORIA BY BBROS FILM

LA DORIA: 70 YEARS OF ITALY IN THE WORLD

An emotional 3D and Virtual Production projectcreated for Question Mark, a communication agency.

Seventy years of history. An international brand.A story that deserved to be more than just a simple video.To celebrate La Doria’s 70th anniversary — a renowned Italian excellence in the food sector —we were chosen by Question Mark, a creative communication agency,to produce an entirely 3D emotional piece developed with Virtual Production technology.

An ambitious and visionary project that transformed a corporate anniversaryinto an immersive, poetic, and narratively powerful visual experience.

From Vision to Emotion: Our Approach

The video was born from a creative concept developed by Question Mark,a recognized player in strategic and cross-media communication,which entrusted us with the entire visual production of the project.

Starting from the script, we built a symbolic narrativewhere La Doria’s core values — care, tradition, family, growth —take shape within a 3D world designed to move the audience.

We recreated evocative environments, iconic objects, and atmospheres suspendedbetween reality and memory. Everything was realized through virtual sets in Unreal Engine,real-time direction, advanced compositing,and precise use of motion graphics.

A Set That Doesn’t Exist — But Speaks to the Heart

Using Virtual Production, we overcame the limits of traditional sets,creating a fluid, symbolic, and fully digital visual narrativethat allowed us to travel through time and space via tailor-made scenes.

Every frame was conceived to communicate a value,every transition to evoke an emotion.The result is a video that doesn’t simply tell La Doria’s 70 years —it transforms them into an immersive experience capable of engaging, inspiring, and leaving a lasting impression.

A Synergy That Works

This project represents a virtuous collaboration between BBros Filmand Question Mark, where creativity and production metto serve an internationally renowned brand.La Doria, present in over 100 countries worldwide,is one of Italy’s leading food & beverage excellences:telling its story through the language of cinema and the power of 3Dwas both a great honor and an exciting challenge for us.

BBros Film: Where Technology Meets Storytelling

With this project, BBros Film confirms its vocation to produce emotional, innovative,and technically advanced content by combining storytelling and technologyinto a single production vision.Our bespoke, cinematic, and detail-oriented approach is what sets us apartand drives us every day to tell stories worth living —even... in pixels.

LA DORIA 70 ANNI DI ITALIA NEL MONDO